Privacy Policy

Last Updated: January 6, 2026

Charm House operates this online store and website, including all related content, features, tools, products, and services (collectively, the “Services”), to provide you with a personalized and secure shopping experience. Our Services are powered by Shopify, which enables us to deliver these Services efficiently.

This Privacy Policy explains how we collect, use, and share your personal information when you visit, interact with, or make a purchase through our Services. In cases where there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will take precedence with respect to your personal information.

By using or accessing our Services, you agree that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your information as described herein.

1. Personal Information We Collect

“Personal information” refers to data that identifies you or can reasonably be linked to you. This does not include anonymized or de-identified information. Depending on how you use our Services and where you are located, we may collect the following:

• Contact Information: Name, billing/shipping addresses, phone number, and email address.
• Financial Information: Credit/debit card numbers, payment account information, transaction details, and payment confirmations.
• Account Information: Username, password, security questions, preferences, and settings.
• Transaction Information: Items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, including your purchase history.
• Communications: Information you provide when contacting customer support or submitting inquiries.
• Device Information: IP address, browser type, device identifiers, and network connection information.
• Usage Information: Details about how and when you interact with the Services.

2. Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you: When you create an account, place orders, communicate with us, or provide information through our Services.
• Automatically: Through your device, browser, or cookies when you use the Services or visit our websites.
• From service providers: Third parties engaged to help us provide Services, such as payment processors, cloud storage, or data analytics.
• From partners or third parties: Other business partners or authorized sources.

3. How We Use Your Personal Information

We use your personal information for the following purposes:

Providing and Improving Services:

• Process payments, fulfill orders, arrange shipping, handle returns/exchanges.
• Manage your account and remember your preferences.
• Provide personalized shopping experiences, including product recommendations.

Marketing and Advertising:

• Send promotional emails, SMS, and direct mail.
• Show online advertisements tailored to your interests, including based on previous purchases or cart activity.

Security and Fraud Prevention:

• Authenticate accounts, secure transactions, and protect the Services from fraud, malicious activity, or abuse.
• Detect and prevent illegal or unsafe activity to protect public safety.

Communicating with You:

• Provide customer support and respond to inquiries.
• Maintain business communications regarding your orders or Services updates.

Legal Compliance:

• Comply with applicable laws, regulations, and valid legal requests.
• Investigate or enforce violations of our Terms, policies, or other legal obligations.

4. How We Share Personal Information

We may disclose your personal information to:

• Shopify, vendors, and service providers supporting our operations (e.g., payment processing, IT management, cloud storage, fulfillment, analytics).
• Business and marketing partners to deliver marketing services, including personalized advertisements.
• Authorized third parties if you request or consent, e.g., for product delivery, social media integrations, or account connections.
• Affiliates or corporate group members for internal business purposes.
• Legal and business transactions: mergers, acquisitions, bankruptcy, subpoenas, or to protect our rights and services.

Shopify Relationship:
The Services are hosted on Shopify. Shopify may collect, process, and use personal information to provide and improve our Services, including enhanced features that use data from multiple merchants. For more information, visit Shopify Privacy Policy.

5. Third-Party Websites and Links

Our Services may link to third-party websites. We are not responsible for the privacy or security practices of these sites. Any information shared on such sites may be visible to others, and inclusion of links does not imply endorsement.

6. Children’s Privacy

Our Services are not intended for children under the age of majority in your jurisdiction. We do not knowingly collect personal information from children. If you believe a child has provided personal information, contact us to request deletion. We do not share or sell personal information of individuals under 16.

7. Security and Data Retention

We take reasonable measures to protect your personal information but cannot guarantee absolute security.

We retain personal information as long as necessary to:

• Maintain accounts and provide Services.
• Comply with legal obligations.
• Resolve disputes and enforce policies.

8. Your Rights and Choices

Depending on your location, you may have the following rights:

• Access / Know: Request the personal information we hold about you.
• Delete: Request deletion of your information.
• Correct: Request correction of inaccurate information.
• Portability: Request a copy of your information or transfer it to a third party.
• Manage Communications: Opt out of promotional emails via the unsubscribe link. Non-promotional emails (e.g., order updates) will still be sent.

For UK / EEA residents:

• Objection / Restriction: Request to stop or limit certain processing activities.
• Withdraw Consent: Withdraw previously given consent for data processing.

We may verify your identity before fulfilling requests and respond in a timely manner as required by law. Authorized agents may submit requests on your behalf with proof of authorization.

9. Complaints

If you have concerns about how we handle your personal information, contact us at the details below. Depending on your location, you may also lodge complaints with your local data protection authority. For the EEA, see the list of supervisory authorities here.

10. International Transfers

Your information may be transferred, stored, or processed outside your country. For transfers outside the UK/EEA, we rely on recognized mechanisms like Standard Contractual Clauses or equivalent legal safeguards, unless the country provides an adequate level of protection.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices or legal obligations.

• Updates will be posted on this website with a new “Last Updated” date.
• You are encouraged to review this Privacy Policy regularly.

Contact Information